Your shop window advertising screen works after closing time too
Make offers, new products and opening hours visible from the street. Bildschirmzentrale manages your screen centrally and keeps your window communication current – without changing posters every day.
Choose screen and player separately · update content whenever you need

Window advertising that is easy to update
A digital advertising screen reaches people as they pass your shop. Change messages, prices and opening hours in the dashboard – even while the shop is closed.
Visible from the street
Show clear, high-contrast offers and short messages for passers-by in portrait or landscape format.
Change content in clicks
React to weather, seasons, promotions and stock without producing new printed material.
Run on a schedule
Plan opening hours, evening messages or different campaigns for different times of day.
What matters for a screen behind glass
Software is only one part of the solution. A reliable shop window display also depends on the conditions at the location.
- Choose brightness for sunlight and reflections
- Plan distance from the glass and airflow
- Route power and HDMI cables safely and neatly
- Select a suitable mount, stand and security measure

Start shop window digital signage affordably
Try the software free for 30 days. Afterwards from €49/year for up to 5 screens; Pro with more screens costs €99/year.
Shop window advertising screen FAQs
How bright should a shop window screen be?
It depends on the window direction and sunlight. A normal TV can work in a protected window; direct sun usually calls for a brighter, well-positioned display with good reflection handling.
Can the screen run in portrait format?
Yes. Bildschirmzentrale supports portrait and landscape content. Make sure the mount and display also support the orientation you choose.
What is the most affordable player?
A Fire TV Stick is often the cheapest starting point. Smart-TV browsers, Android TV boxes, mini PCs and Raspberry Pi are alternatives covered in the guides.
Can I turn the screen off at night?
Yes. Schedule your content and combine it with a timer or the display's energy-saving features where appropriate.